![]() 09/12/2013 at 10:55 • Filed to: None | ![]() | ![]() |
...Rolls-Royce jumps on the SUV bandwagon?
![]() 09/12/2013 at 10:59 |
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They won't. They've got too much class for that.
![]() 09/12/2013 at 11:23 |
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Every man has his price.
![]() 09/12/2013 at 11:28 |
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I'd say the minute BMW makes an SUV that RR styling can be successfully applied to it.
/cynic
![]() 09/12/2013 at 11:58 |
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The depreciation on a Rolls SUV would be even more spectacular than a normal Rolls. Pass the popcorn.
![]() 09/12/2013 at 12:16 |
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That's not a bad render, actually...
I would hope they'd avoid it for as long as physically possible, but there's just no telling any more. I suppose they could always use this in their press bumf:
Quietly ignoring the bespoke chassis, Chevy V8 and non-genuine body, that is...
![]() 09/12/2013 at 12:48 |
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That looks oddly... right.
![]() 09/12/2013 at 13:25 |
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Dr. Ian Malcolm:
Don't you see the danger, Rolls-Royce, inherent in what you're doing here? the ultra-luxury SUV is the most abhorrent automotive force the planet's ever seen, but you wield it like a kid that's found his dad's gun.
Range Rover:
It's hardly appropriate to start hurling generalizations...
Dr. Ian Malcolm:
If I may... Um, I'll tell you the problem with the automotive power that you're using here, it didn't require any discipline to attain it. You saw what others had done and you took the next step. You didn't earn the knowledge for yourselves, so you don't take any responsibility for it. You stood on the shoulders of geniuses to accomplish something as fast as you could, and before you even knew what you had, you patented it, and packaged it, and slapped it on an existing BMW platform, and now [bangs on the table] you're selling it [bangs on the table] you wanna sell it. Well...
Rolls-Royce:
I don't think you're giving us our due credit. Our engineers have done things which nobody's ever done before...
Dr. Ian Malcolm:
Yeah, yeah, but your engineers were so preoccupied with whether or not they could that they didn't stop to think if they should.
Rolls-Royce:
China...China is on the verge of becoming a superpower...
Dr. Ian Malcolm:
[shaking his head] No...
Rolls-Royce:
If we was to create a line of Rolls-Royce SUVs in China, they'd sell like hotcakes.
Dr. Ian Malcolm:
No, hold on. This isn't just about making money, or expanding your market. Rolls-Royce still enjoys a modicum of dignity and class.
Rolls-Royce:
[shaking his head] I simply don't understand this Luddite attitude, especially from an enthusiast. I mean, how can we stand in the light of innovation, and not act?
Dr. Ian Malcolm:
What's so great about innovation? It's a violent, penetrative act that scars what it explores. What you call innovation, I call the rape of the automotive world.
![]() 09/12/2013 at 13:27 |
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